Author(s): Paul Craig; Easter Shrives
In today's competitive world, being 'savvy' has never been more important. Whether you like it or not, your head is full of biases that influence how you behave. Drawn from the observations of two former officers in the British Army Intelligence Corps, How To Get Your Own Way is divided into five sections: writing & grammar - how to write for effect, making sure you get noticed and taken seriously; biases - how we're all biased and how to defend against the mind games of others. Explores influencing people by exploiting their biases, defending yourself against attacks on your biases, improving your decision-making and arguing more effectively; body language - understanding people, spotting lies and gaining extra insight; statistics - how to develop a critical eye and spot when statistics are being manipulated; sales techniques - defend yourself from the manipulation of retailers and use the techniques to win yourself a bargain. How To Get Your Own Way uses easy-to-follow, real-life examples and laymen's language to give you the tools to defend yourself, as well as showing you how to use them to influence other people's actions and to challenge their decisions or claims.
Craig Shrives and Paul Easter are officers serving with the Intelligence Corps. Craig is the author of the bestselling Grammar Rules and (with Paul) www.balance-today.org, a reference site that analyses popular and topical stories featuring bias and fallacious reasoning to highlight the consequences of poor critical thinking and prejudiced messaging.