Author(s): Chen Design Associates
As with the previous book, each visual example is allotted either a page or a spread depending on the complexity of the design. An accompanying caption credits the design firm, art director, designer, illustrator, etc. and there is also be a brief explanation regarding the hand-created element in the piece. One of the features that resonated favourably among readers is the ability to get a glimpse into the mind and the process of the work showcased. Throughout the book, there are several projects that have more background written about them and a more detailed explanation of a specific tool or process.
For almost 20 years, Chen Design Associates has been helping clients find a voice to express the genuine and the necessary, the illuminating and the unexpected. Telling your best story gets your business noticed. Telling it in bold and authentic terms keeps your audience riveted and loyal.