Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. In 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of three books- The Tipping Point- How Little Things Make a Big Difference (2000), Blink- The Power of Thinking Without Thinking (2005), and Outliers- The Story of Success (2008), all of which were number one New York Times bestsellers.